THE ROLE OF AI IN PERFORMANCE MARKETING BUDGET OPTIMIZATION

Understanding First-Touch Vs. Last-Touch AcknowledgmentLast-touch acknowledgment designs give all conversion credit report to the final touchpoint a user involves with prior to taking a desired activity. This acknowledgment model can be useful for gauging the efficiency of your brand recognition campaigns.

Understanding First-Touch Vs. Last-Touch AttributionLast-touch attribution versions provide all conversion credit history to the last touchpoint an individual involves with before taking a wanted action. This acknowledgment model can be helpful for gauging the effectiveness of your brand name recognition campaigns.